I need your help.
My new book is tentatively titled How To Write A Killer Single-Minded Proposition. It’s a companion to my critically acclaimed text, How To Write An Inspired Creative Brief 2nd edition.
Like my current book, this new graphic text will be a nuts and bolts examination of the single-minded proposition (SMP). It will include step-by-step instructions on how to arrive at this sentence or phrase, practical exercises, examples of well-written SMPs, and advice on how to fix weak SMPs. I’ll also look back at the history of the creative brief.
An important feature will be comments and insights from professionals in advertising and marketing on this most important part of the creative brief.
Will you help me? Do you have an opinion on what makes a good SMP?
This is your chance to weigh in.
If I use your comments, I’ll send you a signed copy of the new book absolutely free.
First, please complete a short, four-question survey. If you wish, you can cut-and-paste this URL into your browser: https://www.surveymonkey.com/r/FZF7WMN.
Also, share this link with friends, colleagues and people whose opinions readers would value.
My current textbook is now required reading at a growing number of undergraduate and graduate programs around the country, including the University of Minnesota School of Mass Communications and Journalism and New York University’s graduate program in Integrated Marketing.
Students could soon be quoting you in classrooms far and wide.
Thanks in advance for your enthusiasm and willingness to share your wisdom.