About

 

 
 

Howard Ibach is the author of the critically acclaimed graphic textbook How To Write An Inspired Creative Brief, 2nd edition, ranked No. 1 on About.com’s “10 Advertising Books You Absolutely Must Read.”

He joined the faculty of the Association of National Advertisers’ School of Marketing in January 2017, and travels the country leading workshops that provoke client-side marketers with his radically sane insights on the Creative Brief. He also presents workshops on boosting your confidence as a public speaker, and how to review creative work.

Howard was an award-winning copywriter and creative director for 26 years. He worked for legacy shops Ogilvy One, DDB Direct, Team One, Wunderman, J. Walter Thompson, Rubin Postaer and Associates, and Campbell Mithun among others.

He is an adjunct instructor and tutor in English composition and literature at Glendale College and an essayist. He is a committed teacher for InsideOUT Writers, Inc., a nonprofit public benefit corporation dedicated to empowering incarcerated youth.

Howard has a Master’s degree from Brown University, and a BA from the University of Tampa. His name appears on “Appendix C” of the Daily Diary of President Gerald R. Ford when he met the president on April 3, 1976, not quite attaining the definition of “footnote in history.” He lives in Los Angeles.

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