How To Write An Inspired Creative Brief.
Write a tighter creative brief for better results and fewer redos.
In fewer than 150 pages, this graphic textbook breaks down each step of writing a creative brief in conversational language, illustrated with examples of great briefs and great creative. It’s filled with exercises you can do anywhere. It was written by a veteran copywriter and creative director who worked from creative briefs for a living. Are you ready to eliminate miscommunication and creative work that misses the mark?
[Howard Ibach is the] “creative brief whisperer.”
Paul Suggett, Creative Director, Starz Entertainment
“The most mind-blowing fact about the creative brief is that 50 years after it was invented, there is still only one lone voice speaking out on its behalf. I’m glad that voice is Howard’s…”
Sean Duffy, CEO, Duffy Agency