The Inspired Creative Brief Workshop

There are two ways to experience this interactive, multi-media, immersive workshop, which delves deeply into examining well-written creative briefs, and the nuts and bolts of writing an effective creative brief.



FIRST, as a proud member of the faculty of the Association of National Advertisers’ (ANA) School of Marketing, Howard has led half- and full-day workshops since January 2017.

ANA is the premier marketing and advertising organization in the United States, representing more than 700 client-side marketer-member companies. If you or your company are a member, you are eligible to attend either the ANA’s open enrollment workshops (full day), scheduled in major cities around the country, or on-site workshops customized to your company’s specific requirements (half- and full-day). Contact the ANA for more information.



Howard Ibach is a top faculty member in the ANA School of Marketing. He brings insight and humor to his workshops, and engages his audience with interactivity and exercises that make his teaching stick. Howard’s work builds skills that translates into improved bottom lines.
— Mark Liebert, Vice President, ANA School of Marketing

SECOND, contact Howard directly to bring his workshop to your company for a customized experience. The workshop is based on How To Write An Inspired Creative Brief. Attendees receive an 80-page workbook, and a chance to discuss, critique and analyze, as well as write a complete creative brief from scratch.



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Howard offered a highly engaging workshop on the creative brief writing process. He honed in on the importance of a singular message, inspiring our team to work collaboratively and simplify the overall brief into a document that will inspire our creative team
— Andrea Fuentes, Director of Brand Marketing, Peet’s Coffee
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I’ve heard a lot of feedback from people who thought the session was very valuable. I already have volunteers who are willing to revamp our current brief based on what we learned. The workshop was the perfect catalyst to begin this important work.
— Karla Krammer, Director, Business Marketing and Education, Prime Therapeutics, Minneapolis, MN
When I discovered the first edition of Howard Ibach’s book ... I was so impressed that I brought him to my agency for a seminar.
— Henry Louis Gomez, Director of Strategic Planning, Zubi Advertising Services , Miami, FL


Drop Howard A Note

Howard is available

Each workshop is customized to a current or past project. Half-day or full-day sessions are available. Contact Howard today for details and fees.

Calling:  213-393-6569

or using the form.

Name *